Dec 14 2010
Super Star Rajinikanth on Sri Raghavendra Mahatyam
Nov 27 2010
Maha Devi – Socio Mythological Serial
· Mega daily serial to go on air from Nov 26th onwards only on Zee Telugu
Indian mythology has a very rich and powerful heritage of worshipping Shakti Roopa’s – the Navadurgas, 9 forms of Devis’ who are known for strength, knowledge, power, and divinity.
Zee Telugu taps into this feminine power of Nava Durgas’ to produce a story of Maha Devi who is blessed by the 9 Durgas with a celestial sankam (conch). This sankam has been given abilities which make it coveted by one and all. The fight between evil and good in the form of Maha Durga makes the crux of the story. Zee Telugu has in recent times given audience an ensemble of entertainment. Serials’ ranging from family dramas to youth, adding to this interesting blend – is the new socio mytho Maha Devi.
Maha Devi is a story about a girl named Maha Devi. She hails from a middle-class family who lives in a village. She is blessed with a magical conch by the goddess herself which the girl uses for protecting the villagers from the local goon. As they say, every coin has two faces; a few selfish people in the same village will be trying to get the conch. The thrill and excitement builds up when serial takes a turn towards the incidents of how Durga is going to safeguard the conch from the evil.
You might be wondering what is the mystery and significance of the conch. The story has its historical origin. Goddess Durga, as a token of love, had given a magical conch to Durga and had asked her to take care of it. During the Britishers’ regime one of the Indian kings named Martanda had eyed this conch and wanted to take it under his control. In this process of pursuing of the conch by Martanda, Durga loses her life safeguarding it. Now Mahadevi is the one who is the custodian of the conch and the blessed one by Durga Devi to take care of it. How she saves it from the evil is what the story is all about.
Zee Telugu Business Head G. Anuradha says “good winning over the evil… is the essence of the story. Interesting story line mixed with supernatural content makes Maha Devi a must watch.”
Zee Telugu proudly brings you this thrilling, socio mytho serial on to your small screens from Monday to Friday 8:30 pm. This serial is going to start from 26th November 2010, which is said to be the favorite day for Goddess Durga.
Nov 19 2010
· Mega daily serial to go on air from Nov 22 onwards, only on Zee Telugu
Strengthening its fiction bands this time Zee Telugu is coming up with another mega daily serial Pasupu Kumkuma from Nov 22. According to our tradition Pasupu-kumkum (Haldi and Kumkum) is an auspicious symbol. When a girl or a married woman visits a house, it is a sign of respect or blessings to offer Pasupu-Kumkuma to them when they leave. It plays a very important role in the life of Indian women.
This is the story of a 19yr old girl Savitri hailing from a small village near Rajamundry. For Savitri her family is her world. But fate has something else in store for her. Extreme poverty brings this innocent young girl, as a domestic help into the house of Narasimha Rao a 52 yrs old, a widower, an MLA in Hyderabad, whose death is destined after his wives death. Can another person, come into his life, to wear the vermilion in his name? If so, then who is it? What is the relation between his fate & the vermilion on Savitri forehead? The story unfolds many such mysteries and unanswered questions.
This story is about the importance and impact of Pasupu-Kumkuma in the life of a married couple.
Strengthening the bonds of the family and at the same time maintaining the traditions and the principals in the life of a married woman are few of those aspects that will be covered in this show.
Zee Telugu Business Head G. Anuradha said “After a stupendous success of Chinna kodalu we bring forward our mega serial with a very strong story line and star cast that will add a new flavor to our television audience.”
Technical expertise
The producer of the show Super Star Nagarjuna said “in our culture women always give high importance to Pasupu and kumkuma. This serial will show a mirror to the society about our traditions… Fate and destiny is not under any body’s control, similarly nobody can change the destined and what is written. Lives revolving around the significance led consequence of Pasupu Kumkuma is shown in this serial. “
Picturisation, visualization, and title song sung by the Melody queen Chitra make it complete prerequisites for success.
Post to Chinna Kodalu, Vijaybhaskar reddy is once again going to cast his Midas touch to Pasupu Kumkuma as director.
Under the able guidance of a hero, Producer, heartthrob, Nagarjuna and his production house Annapurna Productions’ Pasupu-Kumkuma is going to begin its journey from Nov 22 every Mon to Fri 7:30 to 8:00PM on Zee Telugu.
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